People do business with other people, not logos. That’s why using images in your social media posts is so important. They not only attract attention but also add personality to your brand and allow your community to get to know the people behind the business.
Using imagery in your social media is also one of the easiest ways to build trust and long-term relationships with your community. If they feel like they know you, they’ll feel more comfortable contacting you to do business.
We’ve talked before about why a picture is worth 60,000 words on social media, but it’s important to make sure you choose social media images that align with your brand and audience. Every image you use for your business should tell a story and evoke the kind of response you want, from the audience you want to reach.
Not sure how to implement visual storytelling into your social media? Here are a few ideas:
- Consider what themes your customers will be interested in. For example, if you sell chocolate, it’s best to stick with photos that depict pleasure and indulgence, rather than health and fitness
- Create an infographic to share relevant stats or interesting information with your audience
- Share photos of yourself and your staff to make your brand more friendly and personable
- Share photos of customers using your product or service, to acknowledge their loyalty and make your product or service seem more desirable
- Share photos from business events or milestones, so your community can share in the celebrations
- Test images on different social media channels to see what works best for your brand
- Listen to your customers and create imagery that will be useful in some way. For example, if you sell scarves, you can share images of people tying their scarves in new and unusual ways
- Use a unique image that will stand out in a crowded newsfeed (no lightbulbs or models pointing at a computer please!)
- Try to stick with images that contain your brand colours, or integrate your brand colours into any images you create
- Make sure any text you add to an image is in your brand’s font and colours
- If you own the image, keep the placement of your logo or website consistent to make sure it’s not distracting but still associated with your brand
- Incorporate images shared by your fans, to encourage word of mouth marketing
- Inspire nostalgia by sharing old images of your staff or product, to reinforce your experience and make your fans proud of how far you’ve come
- Share your stories visually, whether it’s a client testimonial, a photo of a completed project or an image from the charity you support
- If you decide to use filters or templates, stay consistent and make sure they align with your branding
- Make sure image captions are short and sweet, with the correct links and hashtags
- Tailor your images to each social media platform, rather than using the same image for all social channels
- If you have a collection of images that are similar, create a collage or album of photos so fans know where to find more if they’re interested
- Make sure your image looks professional and is credited appropriately if you do not own the copyright.
Do your social media images align with your brand and audience? What other tips do you have for sharing images on social media? I’d love to hear your thoughts.
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Annette McDonald is a print, design, brand and advertising expert. She is an innovator who has changed the way the
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