One of the biggest challenges business owners face is coming up with a constant flow of ideas for their social media marketing. There is so much noise online and with that comes the pressure to create content that connects, engages and inspires action.
This pressure can cause overwhelm and fear and may lead you to ask yourself these questions.
- How will I come up with meaningful content ideas?
- Should I create an image, video or write a blog post?
- What will I say?
- Will they like my posts?
Too often we place our attention on the amount of content we need to create, what we’re going to say, and how we’re going to keep up with Facebook, LinkedIn, Twitter and Instagram. This is important, but it’s not the first thing you need to consider.
This way of thinking will take you away from what’s most important.
Take the focus away from yourself, concentrate on your people and give them your undivided attention
If you really want to spark ideas and create change, start with these three questions.
- What does my community need?
- What type of content will help them on their journey?
- How does my community like to receive information?
Make a difference and show your community some love.
By asking these questions you’ll give yourself the space you need to develop a clear plan that will allow you to really connect in a meaningful way with your target market through compelling content.
I recently had the pleasure of speaking at an event hosted by Servcorp. It was a panel discussion about the
Content marketing is powerful for attracting customers to your small business. Did you know 60 percent of people are inspired
Annette McDonald is a print, design, brand and advertising expert. She is an innovator who has changed the way the