Well, I think it’s pretty safe to say you’re not the only small business owner or entrepreneur within your industry who is:
- Posting on Facebook
- Using Facebook Live
- Posting on Instagram
- Sharing Instagram Stories
- Experimenting with Instagram Live Stories
- Producing videos
- Creating photos and graphics
- Posting status updates on LinkedIn
- Publishing long form posts on LinkedIn
And the list goes on.
It doesn’t matter how big and bold your content is. Or, how many different tactics you implement. What matters most is how you personally connect and the investment you make in building and nurturing your relationships. You don’t need to do everything. Focus on what matters most to your community and your business goals.
If you want to cut through the noise and ensure your content gets read its imperative that you create meaningful content that’s delivered in away that allows you to emotionally connect with your audience. Understanding how your audience likes to receive information is powerful because it will give you insights into the type and frequency of content to create.
How does your audience like to receive information?
I recently had the pleasure of speaking at an event hosted by Servcorp. It was a panel discussion about the
Content marketing is powerful for attracting customers to your small business. Did you know 60 percent of people are inspired
Annette McDonald is a print, design, brand and advertising expert. She is an innovator who has changed the way the