Increasing engagement on social media can be challenging because there isn’t one set of specific tactics to use because every business is different and so too are our online communities. Yet so many of us are on the search for a quick fix, a fast way to create success. The thing is, there is no overnight success on social media, like anything, it takes commitment and hard work.
Social media is about people, which is why there must be a focus on personal connection, inclusion, personalisation, relationships and engagement if you want to cut through the noise and make an impact. It doesn’t matter how often you post or what tactics you use if you don’t have a solid foundation you won’t be able to effectively increase engagement and build relationships that will support your business and allow you to deliver better outcomes for your business.
If you’d like to increase community engagement a strategic approach is essential because this will allow you to personally connect and build relationships and communities that matter.
It’s important to get the foundation right if you want to create success.
Annette McDonald is a print, design, brand and advertising expert. She is an innovator who has changed the way the
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