Have you ever spent time on social media got lost in an article, blog or post and clicked share or retweet without even thinking?
Sharing or retweeting content on the spur of the moment that you love, rather than content that’s going to be valuable to your community is easy to do especially when there is so much content being published every single day. We have access to so much content online, in fact, 2.5 quintillion bytes of data, according to a recent study by Domo. In this research from Domo, you can see how much content is produced every minute of the day online.
Sharing content with your community that isn’t meaningful or packed with value has the potential to damage your brand and your reputation which is why it’s so important to stop and think about what you share, retweet or regram and the impact it will have on your audience.
Before you share that entertaining quote or educational article with your Facebook fans or Twitter followers, I’d like you to ask yourself these seven questions. Answering these questions before you share content online will ensure your content adds value and resonates with your reader.
- Does it inform?
- Does it educate?
- Does it inspire?
- Does it empower?
- Does it entertain?
- Is it aligned with my brand and values?
- Will this content help solve a problem?
Content you share must inform, educate, inspire, empower or entertain your audience. It must be relevant, solve a problem and it must be aligned with your brand.
Always be mindful of your brand and your audience. If you’re not sure whether you should share a piece of content after asking yourself these seven questions, don’t publish it.
I’d love to hear your thoughts?
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