Month: January 2018

Before you develop your social media strategy and post anything on online, it’s essential that you know who your ideal client is so you can give them extraordinary value and deliver a personalised customer experience.  Defining your ideal client is essential for social media success. If you don’t know whom you’re talking to online personal connection, engagement and effective … Continue reading “Defining your ideal client for social media success”

Last week, Facebook announced major changes to the Facebook News Feed. These changes are significant and they will affect the way we use the platform, however, this doesn’t mean you should give up on using Facebook for business.  Facebook’s announcement from their Newsroom last week said:   “BECAUSE SPACE IN NEWS FEED IS LIMITED, SHOWING MORE POSTS … Continue reading “Facebook for business: News Feed updates that will impact your small business”