My name is Debra Sinclair I’m an entrepreneur social media strategist, communications consultant, mentor, trainer and content writer. I’m the founder and Director of Liquid Mango Consulting, a Sydney-based social media consultancy dedicated to helping SMEs build relationships on social media so they can increase customer loyalty and attract new clients.
I’m incredibly passionate about communication and engagement, and I have been for over 20 years. During my career I’ve worked in the media, event management, communications and in public relations in both the public and private sectors developing communications strategies, sharing extraordinary stories and building brands. I love what I do. I have a Masters Degree in Communication Management, and I’ve featured in The Huffington Post Australia, Women Love Tech, INTHEBLACK, Women In Focus and 50 Unsung Business Heroes.
In 2011 I started Liquid Mango Consulting when I noticed people and brands using social media with little to no regard for their audience. They were using it to self-promote and broadcast sales messages rather than to meaningfully connect, communicate and engage with other people.
Social media is about creating highly personalised and engaging experiences at the moments that have the most significant impact. It’s a powerful customer service and communication tool, and I genuinely believe relationships are the difference between being invisible and making your mark.
You can certainly use social media to market, promote and sell your products and services however you can’t do it all the time because it will turn people off and you run the risk of losing people’s attention forever. Instead, use social media to connect, communicate and engage with your customers and your broader online community. Use it to start meaningful conversations, to seek feedback and to provide value to others.
By building relationships and increasing community engagement on social media, you will deliver better outcomes in your business.
At Liquid Mango, we empower business owners and teams with the skills, tools and knowledge they need to communicate effectively, build deeper relationships and increase community engagement on social media because by doing this, you will develop trust and create a thriving business.
I’ve had the opportunity to work with clients in the health and wellness, human resources, business coaching, public relations, marketing, hospitality, robotics, building, and property industries with dramatic results, including increased community engagement, brand awareness, customer service, customer loyalty, productivity and inbound traffic.
If you have a burning social media question that can’t wait, you can book a 1:1 Skype call with me and we can talk about what steps you need to take to get back on track. Alternatively, you may like to look at our 90-Day Social Media Mentoring Package and Social Media Strategy Consulting service.
‘Debra has provided strategy consulting and social media management services to the Universal Robots APAC office. Working with Debra has been a great and rewarding experience. She has provided us with top class customer service and her work has increased our level of brand awareness and engagement across the Asia Pacific. She is trustworthy and committed to delivering at a high level for our business – definitely a great partner to build business success with.’
Shermine Gotfredsen, General Manager South East Asia & Oceania, Universal Robots Pte Ltd
‘I cannot sing praises loud enough for Debra Sinclair and the value she brings to the table. I was absolutely blown away with how much more there was to know about the different social media platforms and what a powerful tool it can be if used properly for your business.’
Avalon Davy, Executive Assistant, SalesSPACE
‘My manager attended the Social Media Masterclass with Debra Sinclair and this has had a huge impact on the strategy of using social media for my business. The further development and refinement of my profile on the various social media platforms has brought significant growth in the professionalism and congruence of the message I am conveying with my work. Debra’s sensitivity and understanding of my business has supported this process immensely. She offers such freedom through her gentle way and extreme generosity with her support and time. Her approach to building relationships was felt from the first moment of meeting. Debra really lives the business values she promotes. This is an extremely rare quality in the marketing business’.
Kirana Haag, International Artist
‘Whilst I use social media, the day provided me with a strategy, plan, and inspiration that my social media actions are now going to be fully and effectively integrated with my business objectives. The day was informative, fun, practical and took all the overwhelm and stress away from an otherwise able but far from technical user of social media. I strongly recommend this to anyone who wants to fully benefit from social media, engage meaningfully with their audience and attract people who are going to benefit from what their business offers.’
Clare Mann, CEO, Communicate31
‘Debra is very passionate working with her clients, and also passionate about her clients’ industries and products/services. She is very supportive, warm and focused. Debra is attentive and comes up with individualised solutions, ideas, and suggestions. She works with you to personalise your messaging and have your authentic voice online. If you feel ‘lost’ in the Social Media World and want structure, strategy, and focus, then I can’t recommend Debra highly enough.
Bianca de Reus, Founder, Connecting Soul Beings
‘Debra shared high-value content and was incredibly generous with sharing her vast knowledge! I came away with a detailed action plan and will be working on developing solid social media strategies for myself, and my clients using the information I learned. Debra is a natural trainer and makes a topic that can be quite complicated and overwhelming very easy to understand. I highly recommend attending any of Debra’s workshops or masterclasses as the content is high value, actionable and current.’
Sonya Lovell, Business and Operations Manager