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Annette McDonald, Easil

Annette McDonald on powerful visual content and social media engagement

Annette McDonald is a print, design, brand and advertising expert. She is an innovator who has changed the way the

Defining your ideal client

Defining your ideal client for social media success

Before you develop your social media strategy and post anything on online, it’s essential that you know who your ideal

Facebook for business

Facebook for business: News Feed updates that will impact your small business

Last week, Facebook announced major changes to the Facebook News Feed. These changes are significant and they will affect the way

Social media content ideas for small business

Social media content ideas for your small business

I’ve had a couple of conversations in the last week about social media content and the challenges it can present

Twitter for business

How to make the most of the 280-character limit on Twitter

This month, I’ve taken great interest in watching how people and brands have used the additional 140-characters on Twitter. Some

Social media: Why putting all your eggs in one basket is risky

Social media: Why putting all your eggs in one basket is risky

A recent post on Facebook by a business owner sparked my interest. They were talking about how they weren’t getting as

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