Liquid Mango Consulting http://liquidmango.com.au Wed, 18 Apr 2018 07:32:46 +0000 en-AU hourly 1 https://wordpress.org/?v=4.9.5 http://liquidmango.com.au/wp-content/uploads/2017/03/cropped-Mango-High-Res-1-100x100.png Liquid Mango Consulting http://liquidmango.com.au 32 32 Community, collaboration and networking are essential for business success http://liquidmango.com.au/2018/04/11/community-collaboration-networking/ http://liquidmango.com.au/2018/04/11/community-collaboration-networking/#respond Tue, 10 Apr 2018 22:49:03 +0000 http://liquidmango.com.au/?p=11953 I recently had the pleasure of speaking at an event hosted by Servcorp. It was a panel discussion about the power of community, collaboration and networking. A subject that is close to my heart.  It’s important to attend networking events, industry conferences, and join groups so you can meet new people, deepen relationships, learn and … Continue reading "Community, collaboration and networking are essential for business success"

The post Community, collaboration and networking are essential for business success appeared first on Liquid Mango Consulting.

]]>
I recently had the pleasure of speaking at an event hosted by Servcorp. It was a panel discussion about the power of community, collaboration and networking. A subject that is close to my heart. 

It’s important to attend networking events, industry conferences, and join groups so you can meet new people, deepen relationships, learn and share ideas.

I started doing this when I launched Liquid Mango over six years ago and it’s something I do today.

Business networking has been a wonderful experience. It has helped my business and most of all I’m grateful for the relationships I’ve built over the years.

When it comes to social media for business, I truly believe relationships are the difference between being invisible and making your mark.

As a business owner, it is important to focus on community, collaboration and networking so you can create a seamless experience and build relationships that support you and your business.

People want to get to know you, they want to communicate and engage with you online and offline.

If you don’t build and nurture your relationships, you won’t get to know your community and they won’t get to know you.

Businesses that personally connect and build relationships online stand out.

Social media isn’t about how much content you produce or the number of fans or followers you have.

If you want to be successful, you must put people first.

I encourage you to personally connect, collaborate and network online and offline.

Focus on building relationships and being of service.

Reach out.

Connect and start conversations with people in your industry and outside of your industry.

Connect and talk to your clients, target market, mentors and influencers.

Put together a plan and watch the magic unfold!

If you’d like to spark creativity, content and conversations on social media take a look at Social Media for Small Business, my step-by-step guide for coaches, consultants, entrepreneurs and service professionals. The training is $49. You can start now and learn at your own pace. Plus, you get lifetime access. See you there!

The post Community, collaboration and networking are essential for business success appeared first on Liquid Mango Consulting.

]]>
http://liquidmango.com.au/2018/04/11/community-collaboration-networking/feed/ 0
How small business can leverage content marketing to attract customers http://liquidmango.com.au/2018/03/07/content-marketing-attract-customers/ http://liquidmango.com.au/2018/03/07/content-marketing-attract-customers/#respond Tue, 06 Mar 2018 23:18:20 +0000 http://liquidmango.com.au/?p=11545 Content marketing is powerful for attracting customers to your small business. Did you know 60 percent of people are inspired to seek out a product after reading content about it? This is one of the reasons why you must create and publish content for your business. Great content will attract customers, engage them and give … Continue reading "How small business can leverage content marketing to attract customers"

The post How small business can leverage content marketing to attract customers appeared first on Liquid Mango Consulting.

]]>
Content marketing is powerful for attracting customers to your small business.

Did you know 60 percent of people are inspired to seek out a product after reading content about it?

This is one of the reasons why you must create and publish content for your business.

Great content will attract customers, engage them and give you the opportunity to build long-lasting relationships.

 

What is content marketing?

 

According to the Content Marketing Institute, content marketing is:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action”.

Planning and creating content that’s aligned with your business goals, your brand and most importantly your audience is essential for social media success.

Everything you create and publish online must have a purpose for being there.

If you randomly share individual posts, tweets, images or other social media content that doesn’t have a real purpose, then you run the risk of losing your audience’s attention forever.

It takes more than one piece of content to attract and retain a customer.

Instead, create a strategy that will attract new customers and take them through the buyer’s journey.

If you provide valuable, relevant content at the right time you will be seen as helpful, supportive and professional.

Content that serves your audience will get you notice online and you will be remembered.

 

Listen and understand

 

Listen and get to know your target market. The more you know the easier it will be to connect, engage and communicate with them online.

It will be easier for you to attract new customers and engage in conversations.

Through social listening and with the right data and insights you will be able to create targeted content that attracts new customers and moves people to take action.

 

Show up every day

 

There is no such thing as an overnight success.

If you want results you’ve got to put in the work and commit time each day just like you do with any other area of your business.

Content marketing is a long-term strategy and investment in your business.

To attract customers you must consistently create and publish quality content that will help your audience.

Don’t add to the noise online.

Create content that’s of real value to the people who you want to attract.

Create content that’s meaningful.

 

Be extraordinary

 

There is no exact formula for how much content you should produce on social media because every business and every community is different.

Your business is different to my business and our customers are different too.

Conduct research and see what others inside and outside of your industry are doing on social media.

Seek inspiration and ideas but don’t copy what everyone else is doing because it simply won’t work.

Instead, run your own race and show people why your business is unique.

Be extraordinary.

 

Make it shareable

 

Target your content to your audience with the view to educate, inspire, empower and entertain.

Make your content compelling and relevant and it will be more likely that your customers and your target market will share and engage with it online.

If you talk to everyone no one will listen.

If you’re specific, you’ll be able to capture the hearts and minds of your audience.

How do you use content marketing for your small business? I’d love to hear your thoughts.
 

 

The post How small business can leverage content marketing to attract customers appeared first on Liquid Mango Consulting.

]]>
http://liquidmango.com.au/2018/03/07/content-marketing-attract-customers/feed/ 0
Annette McDonald on powerful visual content and social media engagement http://liquidmango.com.au/2018/02/22/annette-mcdonald-visual-content-social-media-engagement/ http://liquidmango.com.au/2018/02/22/annette-mcdonald-visual-content-social-media-engagement/#respond Wed, 21 Feb 2018 20:00:51 +0000 http://liquidmango.com.au/?p=11512 Annette McDonald is a print, design, brand and advertising expert. She is an innovator who has changed the way the brand/client and designer process works. Annette is the Founder and Managing Director of Copirite Design Print Web Signage on the Gold Coast. Annette is also the Founder of Easil, an easy to use, drag and drop … Continue reading "Annette McDonald on powerful visual content and social media engagement"

The post Annette McDonald on powerful visual content and social media engagement appeared first on Liquid Mango Consulting.

]]>
Annette McDonald is a print, design, brand and advertising expert. She is an innovator who has changed the way the brand/client and designer process works. Annette is the Founder and Managing Director of Copirite Design Print Web Signage on the Gold Coast. Annette is also the Founder of Easil, an easy to use, drag and drop design tool that you can use to create extraordinary visual content for your business.

Visual content - Easil

I admire and respect what Annette has achieved in both of her businesses. In this interview, Annette talks about the power of visual content and how it can boost your social media engagement.

In this interview, Annette talks about powerful visual content and social media engagement

 

Why is visual content important for building community engagement on social media?

Just about every platform is now super visual (even LinkedIn!), so it’s very important that you learn how to communicate and engage with visuals.

We are born to relate emotionally to visual content so it makes sense that it works. And besides, it catches attention and helps your community connect with you so it’s not only important; I think it’s vital.

Nothing evokes emotion more than images or video, so if you want to start a conversation with your community and engage with them – there are few tools better than visuals!

In what ways can businesses use imagery to tell their brand story?

One of the best ways to tell your brand story is to hand it over to your community by sharing their user-generated content (UGC). Nobody is better equipped to tell your story than your own customers. We will be focusing more on UGC as time goes on – the content created and shared by our community. Because that’s the real story of Easil.

When it comes to the content you create as a brand, imagery is a great way to tell your own brand story. I think it’s important to mix it up with static images and video.

I was listening to Donna Moritz speak from Socially Sorted and she was talking about how storytelling has changed in that it’s not just one story, but a whole bunch of stories, layered across social media. Users are engaging with stories in 10-15 second snippets, from Instagram Stories to Facebook Posts, using social video and images. Donna was also saying how we build trust over time by layering our stories across mediums and platforms where the users are hanging out, in the formats; they are most likely to engage with.

With that in mind, it’s important to think of your visual storytelling as an ongoing process, and mixing it up between images, video, infographics and more to tell your brand story. That way users can engage with the visual content on the platforms they are comfortable with. And of course… add UGC to that!

What types of visual content work well on social media?

Posting consistently with any type of media, be that still images, video or live feeds, all pay off. Do what works best for you and test what is right for your business and ROI.

Visual content - Easil

Here are a few examples of visuals that are working well right now for our team at Easil:

  • Shareable images – anything that we can process and engage with quickly. People still love beautiful photos, quotes, funny images on platforms like Facebook and Instagram.
  • Social Videos & GIFs – short social videos work extremely well on Facebook, Instagram, and Twitter, whether a mix of video footage, images in a slideshow or an animated GIF. This type of content is getting a lot of reach across all platforms as well as engagement from viewers. Use Square video for more real estate on newsfeeds! GIF’s are our latest obsession and we’re loving that some of our fellow tool makers are kicking goals with making things easier – ‘Planoly’ is a great tool to post GIF format directly to the Instagram feed, or even to Stories
  • Infographics – Pinterest is still one of the biggest drivers of traffic back to websites. Long-form content on Pinterest does this very well and gets shared consistently over time. Any visual strategy should involve longer graphics on your website so Pinterest users can share it! We have a great selection of “Pinterest-Tall” templates on Easil for creating engaging longer graphics. Not super long infographic-length, but long enough to be eye-catching on Pinterest.
  • Instagram Stories – With the recent introduction of the ‘Highlights’ section for Stories, I think this is the most exciting feature of Instagram. You’re now able to combine a wide variety of media into your story, but after all that effort you can save the best ones into your Highlight reels which have prime position on your profile.

Overall, ensure that whatever format you create provides value for your audience. And listen to them – they will tell you what resonates with them in terms of social shares and engagement.

Why did you create Easil?

The beauty of Easil is that it was born out of a true need back in 2014 because we knew that something needed to change between the brand/client and designer. Easil allowed us to:

  • eliminate the waiting time/wasted time between client and designer (and death by email, back and forth!)
  • provide a more efficient way for designers to work with design files
  • provide high-quality design options to SMB’s so they could compete with larger, more established businesses with larger marketing budgets.

It’s not just another startup, but rather a functioning tool proven over many years of development and use with our own clients. We literally created Easil to help our clients have better workflow and to empower them to create visual content quickly and easily…. that didn’t look DIY!

Our mission with Easil has always been just that: to help brands create edgy, sophisticated marketing material so amazing it looks like you paid a Pro to design it.

How has Easil changed the graphic design process for small businesses? 

What we have created with Easil is disruptive, but in a good way. It’s disruptive to the traditional processes between designer and client… that are just no longer efficient or workable.

We don’t live inside email anymore. Nor did we work 9 ’til 5. We have ventured out into cloud-based systems that allow better efficiency and communication. It just made sense for us to allow the client to work with the designer within the one tool. Easil was built to enable that, and both Designers and Brands/Clients LOVE it!

Taking it a step further, our DesignAssist services allow small businesses to work with the Easil Edge design team to create a series of bespoke or branded templates that they can then work with on their own – without any graphic design experience. You can lock in your branding while opening up freedom for your team to create visual content quickly and easily.

Easil provides businesses at any stage with a helping hand to get past that initial barrier of just getting started! We do it by providing templates that are fun (and easy) to work with, and this allows our clients to design visual content that looks like a pro designed it. We like to think that we are moving past “DIY Design” to “next-level” design for brands and designers alike.

What are the dos and dont’s for businesses creating their own visual content on social media? What should businesses be aware of?

DO:

  • Be consistent. When you show up on a regular basis telling a story with visual content, your community will show up to share it with you.
  • Create original visual content. The majority of content on social media is actually shared content (up to 80% on sites like Pinterest) so you stand out immediately if you create original visuals.
  • Repurpose! Optimise, resize and re-use your content on various platforms and formats. You can take an infographic and turn it into individual images, tips or quotes or convert into a SlideShare presentation. Or you can take a blog post and turn it into a social video or social media post. The opportunities are endless. Just be sure you create content that is native or suited to the platform you want to post it on.
  • Share the love! Share UGC (User Generated Content) whenever possible and tag those users – people love to feel valued and appreciated. It’s important though, to get their permission first before you share.

DON’T:

  • …Share promotional graphics all the time. Visual Storytelling is all about sharing valuable content that entertains, engages and helps your audience. You need to provide value first before you monetize and if you fill your feed with promos, it will alienate your audience. Earn the right to promote with great content first!
  • …Forget to give attribution for content you’re sharing that is not your own. With User Generated Content (UGC) becoming so popular it’s tempting to just share great content, but it’s important you do so legally. Be sure to get permission to share and then give kudos to the person you are sharing from by tagging and promoting them. Helping others is a great way to build beneficial relationships on social media, and you get the benefit of sharing beautiful visuals.
  • …Be a cookie cutter and use design templates without changing them up! Change up the text, photo/image, colour or font (or more than one of these) and you can take a template design to something really custom (and really cool).

Where do you see social media in 10 years?

This is a difficult question to answer as there is so much that is changing so fast, but I think we will see a definite return (if we sway from it) to real, genuine, authentic content that is engaging and human. People don’t want to talk to bots and logos. They want to engage with humans – that’s why we call it social media.

So, no matter what happens with technology over the next 10 years (and it will be a LOT that happens) we need to stick to the core things that matter – adding value to our community, helping them and engaging with them.

At Easil, it’s our mission to help businesses create in-house creative that looks like a pro designed it (not DIY) but in doing so it allows them to create content in real time, and engage with their community. I think we will see a lot of great development in our tool that will enable teams to work efficiently to create amazing visual content in-house like they never have before.

You can connect with Annette McDonald and the team at Easil via the links below:

Easil: 

Easil Website: https://about.easil.com/

Facebook: @teameasil

Instagram: @teameasil

Pinterest: @teameasil

Twitter: @teameasil 

Copirite

Copirite Website: http://copirite.com.au/

Facebook: @copirite

Twitter: @copirite

 

The post Annette McDonald on powerful visual content and social media engagement appeared first on Liquid Mango Consulting.

]]>
http://liquidmango.com.au/2018/02/22/annette-mcdonald-visual-content-social-media-engagement/feed/ 0
Defining your ideal client for social media success http://liquidmango.com.au/2018/01/22/defining-your-ideal-client/ http://liquidmango.com.au/2018/01/22/defining-your-ideal-client/#respond Mon, 22 Jan 2018 03:04:03 +0000 http://liquidmango.com.au/?p=11368 Before you develop your social media strategy and post anything on online, it’s essential that you know who your ideal client is so you can give them extraordinary value and deliver a personalised customer experience.  Defining your ideal client is essential for social media success. If you don’t know whom you’re talking to online personal connection, engagement and effective … Continue reading "Defining your ideal client for social media success"

The post Defining your ideal client for social media success appeared first on Liquid Mango Consulting.

]]>
Before you develop your social media strategy and post anything on online, it’s essential that you know who your ideal client is so you can give them extraordinary value and deliver a personalised customer experience.  Defining your ideal client is essential for social media success.

If you don’t know whom you’re talking to online personal connection, engagement and effective communication can be really challenging.

When you understand your ideal client you will discover:  

  • What drives them  
  • The challenges they face 
  • What type of language and communication style they use  
  • What type of strategy to create  
  • The type of messaging that appeals to them 
  • How to create captivating content that will be seen and remembered  
  • Different ways to engage in conversation  
  • How to create a more personalised customer experience   
  • Where they spend time online  
  • If you’re using the right social networks to connect, engage and communicate with them  

 

Who is your ideal client?

 

Dig deep. Get to know and understand your ideal client. The better you know them, the easier it will be to deliver what they want and need from you. You’ll know what resonates with them and they’ll be more likely to engage with your brand on social media. 

I’m sure you already know the demographics of your ideal client. I’d like you to go one step further and look at the lifestyle, behaviour and values of your ideal client.  

 

Here are 10 questions to get you started

 

  • What is my ideal client passionate about?  
  • What does my ideal client do in their spare time? For example, do they travel, read, play sport, do yoga or go to the gym?  
  • What publications do they read?  
  • Are they members of a particular group, association or club?  
  • What type of people are they?  
  • Are they leaders in the community?  
  • How do they use social media? 
  • What social networks do they use? 
  • Where do they spend time online? 
  • What do they value personally and professionally? 

 

Take time to answer each of these questions and I’m sure as you go through the list, more questions will come up for you. Write these down too, along with your answers. Remember, the more questions you ask the more detailed your ideal client profile will be. This information will allow you to improve your social media, marketing activities and the customer experience.

Defining your ideal client takes time. It’s an ongoing process that will evolve as your business develops and grows. The better you understand your ideal client the easier, social media will be for you because you’ll know what they need, what they’re looking for, what their challenges are, what they love, what their values are and by knowing all of this you’ll be able to connect and build long-lasting relationships that support your business.   

 

Research is essential for defining your ideal client

 

If you want to personally connect with your audience you must conduct research.  It’s easy to assume and this is one of the many reasons why research is essential. In some cases, you may find your assumptions are not accurate. 

With Google at your fingertips, it’s simple to do research online. You can gather data and insights by social listening. Or, you can run a focus group or survey your database. There are so many different ways you can conduct research. I recommend going deep and getting as much data and information as possible. The more informed you are the better the decisions you’ll make and the better the customer experience for your clients. 

Start with some online research, social listening and then survey your list. You can use tools like SurveyMonkey or TypeForm to create a quick survey.

The research will help to confirm what you believe to be true about your ideal client and it will also bring up other ideas, insights and data that you can use to better connect, engage and communicate with your audience.   

When you have clearly defined your ideal client the next step is to focus on building relationships with them. After all, relationships are the difference between being invisible and marking your mark.

I’d love to hear your thoughts.

The post Defining your ideal client for social media success appeared first on Liquid Mango Consulting.

]]>
http://liquidmango.com.au/2018/01/22/defining-your-ideal-client/feed/ 0
Facebook for business: News Feed updates that will impact your small business http://liquidmango.com.au/2018/01/15/facebook-business-news-feed-updates/ http://liquidmango.com.au/2018/01/15/facebook-business-news-feed-updates/#respond Sun, 14 Jan 2018 23:49:23 +0000 http://liquidmango.com.au/?p=11260 Last week, Facebook announced major changes to the Facebook News Feed. These changes are significant and they will affect the way we use the platform, however, this doesn’t mean you should give up on using Facebook for business.  Facebook’s announcement from their Newsroom last week said:   “BECAUSE SPACE IN NEWS FEED IS LIMITED, SHOWING MORE POSTS … Continue reading "Facebook for business: News Feed updates that will impact your small business"

The post Facebook for business: News Feed updates that will impact your small business appeared first on Liquid Mango Consulting.

]]>
Last week, Facebook announced major changes to the Facebook News Feed. These changes are significant and they will affect the way we use the platform, however, this doesn’t mean you should give up on using Facebook for business. 

Facebook’s announcement from their Newsroom last week said:

 

“BECAUSE SPACE IN NEWS FEED IS LIMITED, SHOWING MORE POSTS FROM FRIENDS AND FAMILY AND UPDATES THAT SPARK CONVERSATION MEANS WE’LL SHOW LESS PUBLIC CONTENT, INCLUDING VIDEOS AND OTHER POSTS FROM PUBLISHERS OR BUSINESSES.”

 

“AS WE MAKE THESE UPDATES, PAGES MAY SEE THEIR REACH, VIDEO WATCH TIME AND REFERRAL TRAFFIC DECREASE. THE IMPACT WILL VARY FROM PAGE TO PAGE, DRIVEN BY FACTORS INCLUDING THE TYPE OF CONTENT THEY PRODUCE AND HOW PEOPLE INTERACT WITH IT.”

 

Personal connection, engagement and relationships must be a key priority. As a business owner or entrepreneur, you must focus on your customers, your ideal clients, your community and how you can best serve them. If you only focus on publishing content you will be invisible.

It’s difficult to predict how these changes will affect businesses because every business and every community is different.

DON’T PUT ALL YOUR EGGS IN ONE BASKET

Facebook should not be the only social media platform you use and nor should it be your only marketing activity. Don’t put all your eggs in one basket. Take this opportunity to review your social media strategy and to see if it’s aligned with your marketing objectives and your business goals. Are you using the right social media platforms for your business?

Be flexible, be proactive and be prepared. People change, businesses change, industries change,  marketing tactics change and social media platforms change. Be open to different ways of doing things.

Put your people first and then develop the strategies and decide on the relevant platforms and social media tactics you’re going to use that will allow you to effectively connect, communicate and engage with your audience.

MONITOR YOUR ANALYTICS

Monitoring your analytics is imperative. All your Facebook decisions must be backed by data. If you know your numbers you’ll be able to make informed decisions because you will know exactly how the changes are affecting your Facebook business page.

Go into your Facebook Insights and put together a report showing how your business page is performing now. Don’t guess. Do this every week and in greater depth on a monthly basis. With the right data in hand, you will know exactly how these changes are affecting your business and you can then make informed decisions and maximise your results.

Measure more than the size of your community. Go into your Facebook Insights and Google Analytics and look at your reach, level of engagement and your referral traffic. Go deep into your data and measure as much as you can because the more informed you are the better off you’ll be.

INTRODUCE NEW WAYS TO REACH YOUR AUDIENCE

Consider new ways that you can use Facebook to personally connect, engagement and communicate with your community. Can you use Facebook Messenger to boost engagement and customer service?  Can you create a Facebook group or utilise your groups in a more meaningful way to build a community? Can you incorporate chatbots to increase productivity and boost engagement?

FOCUS ON ENGAGEMENT

Engagement matters. If you only focus on publishing content you will be invisible. Really get to know and understand your audience and then be proactive spend time with them online. Create an engagement plan and focus on personally connecting, participating and starting conversations that matter.

RELEVANT SOCIAL MEDIA CONTENT

Ensure the content you create, publish and share is relevant to your audience, this will encourage people to engage with you. Focus on content that will foster conversation among individual members of your community. Explore video and live video as a way to emotionally connect with your audience. Trial and test all your content. Measure its performance regularly so you know what type of content is working best for your page in light of these changes. Take a different approach and develop a solid strategy.

INCLUDE FACEBOOK ADVERTISING

If you want to be seen you must incorporate Facebook advertising into your strategy as a way to reach your community. Create meaningful, relevant ads that will add value to others.

Everything changes and develops and it’s inevitable there’ll be more changes to Facebook and to the other social networks in the future. As business owners, we must be forward thinking and focus on what our communities need. At the end of the day, your Facebook page is there to serve them.

You can read the announcement from Facebook here.

The post Facebook for business: News Feed updates that will impact your small business appeared first on Liquid Mango Consulting.

]]>
http://liquidmango.com.au/2018/01/15/facebook-business-news-feed-updates/feed/ 0
Social media content ideas for your small business http://liquidmango.com.au/2017/12/18/social-media-content-small-business/ http://liquidmango.com.au/2017/12/18/social-media-content-small-business/#respond Mon, 18 Dec 2017 06:51:43 +0000 http://liquidmango.com.au/?p=11099 I’ve had a couple of conversations in the last week about social media content and the challenges it can present businesses on a daily basis. Did you know that in December there were:  15,000,000 monthly active users on Facebook  9,000,000 monthly active users on Instagram  4,200,000 monthly active users on LinkedIn  3,000,000 monthly active users on … Continue reading "Social media content ideas for your small business"

The post Social media content ideas for your small business appeared first on Liquid Mango Consulting.

]]>
I’ve had a couple of conversations in the last week about social media content and the challenges it can present businesses on a daily basis.

Did you know that in December there were: 

  • 15,000,000 monthly active users on Facebook 
  • 9,000,000 monthly active users on Instagram 
  • 4,200,000 monthly active users on LinkedIn 
  • 3,000,000 monthly active users on Twitter   

Source: SocialMediaNews.com.au 

That’s a lot of content!

If you want people to see your content you can’t publish it randomly and hope for the best.

It’s like going to the gym, taking a class once in a while and expecting to lose 10 kilos, build muscle and be in the best shape of your life. Exercising randomly won’t get you there. And creating random social media content won’t get you results either! 

 

Would you like social media content ideas for your business?

 

The challenge for many small business owners is cutting through the noise so I’ve created a program called Captivate that will give you the clarity, direction, ideas and focus you need to create engaging content that will attract the attention of your audience and inspire them to take action. Captivate builds on the fundamentals of social media, so you can extend your reach and build a strong and loyal community online.  

 

If you’d like to know:

  • What’s working now in social media content?
  • How to come up with a consistent flow of content ideas for your business in 2018
  • How to manage the content process so you save time and get results?
  • How to develop your brand story? 

 

Inside this program you’ll receive:

 

  • Exclusive access to an interactive 2-hour LIVE online masterclass with our Founder, Debra Sinclair on 8 February 2018.
  • An opportunity to have your questions answered live during the masterclass.
  • A recording of the LIVE masterclass.
  • Content plan templates.
  • Interactive brainstorm session where you’ll be working on your business
  • PLUS BONUSES!

 

CLICK HERE to learn more about Captivate and to join today.

 

The post Social media content ideas for your small business appeared first on Liquid Mango Consulting.

]]>
http://liquidmango.com.au/2017/12/18/social-media-content-small-business/feed/ 0
How to make the most of the 280-character limit on Twitter http://liquidmango.com.au/2017/11/24/280-character-limit-twitter/ http://liquidmango.com.au/2017/11/24/280-character-limit-twitter/#respond Fri, 24 Nov 2017 04:33:36 +0000 http://liquidmango.com.au/?p=10915 This month, I’ve taken great interest in watching how people and brands have used the additional 140-characters on Twitter. Some people and brands have continued to use Twitter in the same way and stick to the 140-characters, others have been creative with their tweets and spaced out the content which can quickly attract and engage … Continue reading "How to make the most of the 280-character limit on Twitter"

The post How to make the most of the 280-character limit on Twitter appeared first on Liquid Mango Consulting.

]]>
This month, I’ve taken great interest in watching how people and brands have used the additional 140-characters on Twitter. Some people and brands have continued to use Twitter in the same way and stick to the 140-characters, others have been creative with their tweets and spaced out the content which can quickly attract and engage your reader if it’s done in the right way. Some have filled up the 280-characters with valuable content while others have filled their tweets with hashtags.

During the testing phase, Twitter reported, “many people tweeted the full 280 limit because it was new and novel, but soon after behaviour normalized”. [Read more here].  It will be interesting to see how usage changes over the coming weeks.

To make the most of the new character limit, here are four tips to keep in mind before you publish your next tweet.

Stay positive on Twitter

This goes without saying, however, it must be mentioned. It doesn’t matter whether you have a 10-character limit, 140-character limit or a 280-character limit. Social media is about people.

  • Be positive
  • Be respectful
  • Support others
  • Show you care
  • Be courteous
  • Be friendly
  • Treat people the way you’d like to be treated

Put people first and before you jump in and start filling up the extra character space, think about your audience and ensure that everything you tweet has relevance and adds value. Just because you have more space doesn’t mean you must fill it up with irrelevant, unhelpful content or negative content.

Don’t fill up on hashtags

The extra 140-characters isn’t a green light to fill up your tweet with hashtags. In my opinion, it looks spammy and it doesn’t look like you’re really interested in your audience. Too many hashtags can make the content distracting and difficult to read which means your message will get lost and you’ll get noticed online for the wrong reasons. Your hashtags must be strategic and have a purpose for being there. I’ve unfollowed people this week because I kept seeing tweets with minimum value and way too many hashtags. It looks spammy and in some cases overly promotional. Your community wants to connect with people and brands that care about them.

Stick to the point

I love Twitter because it’s short, sharp and to the point so keep your tweets to around 140 characters and on the occasion where you need a little more space use it wisely to add value to your reader. Really get to know and understand your audience and what matters most to them. Use Twitter to add meaning. There’s definitely an art form to writing headlines and content for Twitter. Focus on writing short, captivating tweets that will compel your audience to engage with you, click on the link and read your blog, download your eBook, or watch your video.

Use the extra space for engagement

Why waste your time and fill up the extra space with unnecessary hashtags, sales messages or irrelevant information when you can use it to connect, start conversations and build engagement. Consider the relationships you can build and the opportunities you create for your business.

Use Twitter to share ideas, collaborate, start meaningful conversations and to personally connect and communicate with others.

Always be kind and always put people first.

Are you maximising the 280-character limit? I’d love to hear your thoughts.

The post How to make the most of the 280-character limit on Twitter appeared first on Liquid Mango Consulting.

]]>
http://liquidmango.com.au/2017/11/24/280-character-limit-twitter/feed/ 0
Social media: Why putting all your eggs in one basket is risky http://liquidmango.com.au/2017/11/02/social-media-putting-eggs-one-basket-risky/ http://liquidmango.com.au/2017/11/02/social-media-putting-eggs-one-basket-risky/#respond Thu, 02 Nov 2017 01:31:20 +0000 http://liquidmango.com.au/?p=10569 A recent post on Facebook by a business owner sparked my interest. They were talking about how they weren’t getting as much engagement on Instagram or as many leads as they had been in the past. I read on and discovered that Instagram, was the only social media network this business used. In fact, I think it … Continue reading "Social media: Why putting all your eggs in one basket is risky"

The post Social media: Why putting all your eggs in one basket is risky appeared first on Liquid Mango Consulting.

]]>
A recent post on Facebook by a business owner sparked my interest. They were talking about how they weren’t getting as much engagement on Instagram or as many leads as they had been in the past. I read on and discovered that Instagram, was the only social media network this business used. In fact, I think it may have been their only marketing activity.

Putting all your eggs in one basket. Crossing your fingers and hoping that what you do on one platform will generate instant success is a risky game to play.

What happens when there are updates to an algorithm?

Or, your customers and target market change to another platform?

What happens then?

I’m not suggesting you should be on every single social network because that won’t work either, you don’t need to be everywhere.  Instead, focus on the social networks your target market uses. The networks that will help you achieve your business goals.

Facebook

It doesn’t matter whether you’re B2C or B2B, your customers are using Facebook.

According to these statistics from SocialMediaNews.com.au, 70% of Australia’s population is an active Facebook user.  So, it’s pretty safe to say your target market will be using Facebook in some way. And, I’m sure they’ll be using a secondary platform as well.

What’s important to know is how they’re using Facebook and the other social platforms to connect, engage and communicate. Once you have the answer to this question, you can develop a specific strategy that includes a mix of online and offline activities that will help you achieve your goals.

Take time to really get to know and understand the online behaviour of your community.

Be flexible, be proactive and be prepared because the social networks your customers and target market use today may be different to what they use next year. People change and social media platforms change. What works today on LinkedIn or Instagram, for example, may not work tomorrow or in two months time. Be open to change and commit to constant learning and development.

Don’t rely on one social media network

In fact, don’t rely on social media as your only marketing activity. Instead, focus on developing an integrated strategy involving online and offline activities that will serve your community and your business well.

I’d love to hear your thoughts.

 

 

The post Social media: Why putting all your eggs in one basket is risky appeared first on Liquid Mango Consulting.

]]>
http://liquidmango.com.au/2017/11/02/social-media-putting-eggs-one-basket-risky/feed/ 0
20 tips for starting social media conversations the right way http://liquidmango.com.au/2017/10/18/starting-social-media-conversations/ http://liquidmango.com.au/2017/10/18/starting-social-media-conversations/#respond Wed, 18 Oct 2017 06:51:21 +0000 http://liquidmango.com.au/?p=10073 Social media is all about people, connection, and relationships and as a business owner; one of the things you must do online is to have meaningful conversations. I’m not talking about speaking to someone once, saying thank you for the retweet or thank you for liking a Facebook post, it goes much deeper than that. … Continue reading "20 tips for starting social media conversations the right way"

The post 20 tips for starting social media conversations the right way appeared first on Liquid Mango Consulting.

]]>
Social media is all about people, connection, and relationships and as a business owner; one of the things you must do online is to have meaningful conversations. I’m not talking about speaking to someone once, saying thank you for the retweet or thank you for liking a Facebook post, it goes much deeper than that. As small business owners and entrepreneurs, it’s important to start, contribute to and engage in social media conversations so you can build trust and long-term relationships.

Open, honest and transparent two-way communication is essential if you want to be remembered for the right reasons.

20 tips for starting social media conversations the right way

  • Always be respectful.
  • Show you care about other people.
  • Stay positive.
  • Listen more than you talk. Your social media is about your community, not you.
  • Don’t start selling to someone as soon as you meet them. Focus on getting to know them as a person first.
  • Be personable and conversational, show your human side!
  • Reach out and say hello to someone new.
  • A simple thank you can create a very big impact. Take the time to thank people for sharing your content on social media or for following you on Twitter or for connecting with you on your Facebook page.

 

Tips for starting social media conversations

 

Understand your community

  • Get to know and really understand your online community so you understand what they value, know the right language to use and how best to communicate with them.
  • Be proactive and start conversations don’t wait until someone connects with you. Take the initiative and be the one to reach out first.
  • Connect with your clients and use social media to deliver an extraordinary customer experience.
  • Be where your ideal clients are online. Visit their blog or their Facebook business page, connect with them on Instagram but don’t stop there. Take the time to comment on their blog, reply or respond to a comment or post, share ideas, share opinions and always focus on adding value where you can. Take the time to get to know and to really understand who you’re connecting with.
  • Reconnect with someone in your community by asking how they are or simply checking in with them.
  • Talk to individual members of your community. Focus on personalising the experience rather than talking to lots of people all at once.

 

Tips for starting social media conversations

 

Engagement matters

  • Ask open-ended questions to encourage dialogue, however, make sure your questions aren’t too complex because your audience will most likely be skim reading their social media feeds. If you’re going to ask a question make it easy for them to respond in a few words. The more complex you make it, the lower your level of community engagement will be.
  • Create a poll, quiz or survey. These are great conversation starters and at the same time, you’re gathering valuable insights and data from your community that can help with your social media activity and your business.
  • Use Facebook Live to host interviews and Q&As or Instagram stories to connect with your audience. Facebook Live, Facebook Stories, and Instagram Stories allow you to talk directly to your community, share your story and allow others into your life. In fact, there are many different live video formats you can use. Take a look at this article by Joel Comm in Social Media Examiner, which discusses how to choose the best live video platform. There are so many different options available and there’ll be more becoming available so I suggest you try and test different platforms to see what’s right for you, your community and your business. You’ll be able to start many meaningful conversations and really increase your level of engagement online by using live video.
  • Social media is about community and shared experiences so have a look to see how you can incorporate user-generated content into your social media activity. For example, you can encourage your community to share a photo of themselves using your product or service.
  • Be consistent and schedule time daily to start conversations and to engage with your audience. Don’t be random with this. Be consistent and commit to spending the time building relationships online.
  • Don’t copy what everyone else is doing. Your business is different and so is your online community.

Be unique and stand out from the crowd. Have social media conversations that matter.

I’d love to hear your thoughts?

 

The post 20 tips for starting social media conversations the right way appeared first on Liquid Mango Consulting.

]]>
http://liquidmango.com.au/2017/10/18/starting-social-media-conversations/feed/ 0
Building a social media community isn’t easy http://liquidmango.com.au/2017/09/13/building-a-social-media-community-isnt-easy/ http://liquidmango.com.au/2017/09/13/building-a-social-media-community-isnt-easy/#respond Wed, 13 Sep 2017 04:51:38 +0000 http://liquidmango.com.au/?p=9150 I’ve seen many people in the past week asking others on Facebook to like their business page so they can build their social media community and increase engagement.  Here’s the thing, there is no overnight success on social media. If you want to build an engaged social media community for your business you must commit … Continue reading "Building a social media community isn’t easy"

The post Building a social media community isn’t easy appeared first on Liquid Mango Consulting.

]]>
I’ve seen many people in the past week asking others on Facebook to like their business page so they can build their social media community and increase engagement. 

Here’s the thing, there is no overnight success on social media. If you want to build an engaged social media community for your business you must commit to the work. It takes more than someone liking your page to increase engagement and to build a thriving community. Getting a like is only the beginning, it’s the start of what could be a great relationship if you continue to invest in that person, build trust, engage in ongoing conversations, and create value.

Earn it

Community engagement isn’t easy and nor should it be because it’s all about building relationships with other people. Each one of us has different wants, needs, goals, and challenges. Every relationship is different. We all have certain priorities and spend our time in different ways so if you want someone’s attention you must earn it. And to earn their attention you must make time to continually invest in them.

Get serious

It’s time to get serious about building online communities and as business owners and entrepreneurs we must make community engagement and relationship building a priority, or run the risk of being forgotten which can be detrimental to social media and business success.

No shortcut

Asking someone to like your Facebook page is only the beginning. There’s no shortcut to community building and it can’t be treated like a transaction. It takes more than one like to build an engaged tribe of passionate people that love and support a business.

So instead of asking people randomly if they’ll like your Facebook page, think about the positive difference you can make by focusing on creating maximum value and delivering a great online experience. Doing this will give you the opportunity to attract the right people to your business page and you will build an engaged online community.

Do more

I’d love to hear your thoughts.

The post Building a social media community isn’t easy appeared first on Liquid Mango Consulting.

]]>
http://liquidmango.com.au/2017/09/13/building-a-social-media-community-isnt-easy/feed/ 0