Hi, I'm Debra Sinclair and I'm the Founder of Liquid Mango Consulting and I truly believe social media is about creating highly personalised and engaging experiences at the moments that have the greatest impact.
To build an active and engaged community on social media is no different to establishing a relationship in your personal life. You need to listen, respect, understand, and personally connect with people before trust and relationships are formed.
To be able to build an engaged community, create content and deliver exceptional customer service you need structure and processes in place to maximise your time and to get the best results for your business. Every business needs a solid foundation from which their online presence, social media community, and business can grow and develop.
When I started Liquid Mango in 2011, I noticed many brands using social media to broadcast and talk about themselves. They were using social media as a self-promotional tool rather than a customer service tool to connect and communicate meaningfully with their audience. So I decided I wanted to show businesses how to authentically communicate with their community, build better relationships and increase community engagement on social media because by doing this, they’d build trust and be able to deliver better outcomes for their businesses.
Relationships are the difference between being invisible and making your mark.
I’m incredibly passionate about great communication and engagement and have been for over 20 years. I have a Masters Degree in Communication Management and have been featured in The Huffington Post Australia, Women Love Tech, Women In Focus, INTHEBLACK, and 50 Unsung Business Heroes. I have worked in the media, event management, communications, and in public relations developing communications strategies, sharing extraordinary stories and building brands.
Since starting Liquid Mango, I’ve had the opportunity to work with clients in the health and wellness, human resources, business coaching, public relations, marketing, hospitality, robotics, building, and property industries with dramatic results, including increased community engagement, brand awareness, customer service, customer loyalty, productivity and inbound traffic.
I believe that relationships are the difference between being invisible and making your mark so to help service-based business owners increase community engagement on social media I've created Social Media Magnetism.