You don't have javascript enabled! Please download Google Chrome! Why 'overnight success' in social media is a myth

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Sporting greats and celebrity superstars are the first to admit that the concept of an ‘overnight success’ is a myth. Whether it’s doing laps at the crack of dawn every morning or rehearsing for an audition, they know it’s important to put in the effort long before they see any results.
We can empathise with this in our everyday lives—getting fit takes more than one workout, and building a sustainable and successful business takes more than applying for an ABN and waiting for the phone to ring. So it’s interesting when I meet people who have been using Facebook for a short period of time and get frustrated when they don’t get the results they’re looking for.

Building an engaged community on social media takes time, patience, understanding, and commitment—it’s not going to be an overnight success. If you’re not getting the results you’re hoping for, it’s a good sign that you need to review your strategy to figure out what’s working, what isn’t and why.

Before you throw in the towel, measure your posts against these criteria to see if you can improve your results:


How useful, relevant and interesting is your content? It needs to spark your community’s curiosity or imagination. Consider the type of content you’re sharing, how you’re writing your posts and whether your message is being delivered in the right way.

A series of tips or a short video may have more impact on your audience than an image or a long and wordy status update. It’s all about knowing what your audience wants. Not sure? Do your research and ask!


Give your content a chance to shine. You can’t expect people to like and comment on your posts if they don’t know you—it’s akin to walking up to a stranger in the street and asking them to be your friend. Be patient and take the time to build a relationship with your community.


Your Facebook posts are not about your business and what you have to sell. They are there to support your community. Create posts that trigger conversations, such as asking questions. You could ask your fans their opinion, encourage them to share their stories, come up with a solution to a problem or get them thinking about a challenging topic.

I’d love to hear your thoughts?

Debra Sinclair | Business | February 26, 2014 | Social Media Strategy

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